Things discussed: Acronyms; Dismay; Cultural Habits; Institutional Obsessions; Italian Cats; the Importance of Branding.
written by fI'm not an expert—but are there experts on this field? Is this even a field? Experience says that, when there are so many examples of a thing to put on a list, it must be a field.
Anyway: I'm no expert, but I have the strong feeling that many new Italian museums may have been opened only because someone thought of a pretty name.
Let me drift away for a moment with a very strategic swerve. Let's talk about acronyms.
